Over a decade of development and billions invested:
IQOS is a product worth switching to.
The science behind the vision.
HeatControl™ Technology generates a flavourful nicotine-containing vapor. And since the tobacco does not burn, the levels of harmful chemicals are significantly reduced compared to cigarette smoke.
The best of tobacco meets the best of technology.
More than a decade ago, scientists and experts from around the world gathered in Neuchatel, Switzerland, to revolutionize tobacco enjoyment.
The result is IQOS: a technological innovation for tobacco that generates significantly lower levels of harmful chemicals. This does not mean IQOS is risk-free.
THIS DOES NOT MEAN IQOS IS RISK-FREE
IQOS combines heat not burn technology with unparalleled precision.
At the heart of the innovation is a blade made of gold and platinum, coated in ceramic , allowing IQOS to heat, but never burn, tobacco.
With an innovative three-part design system.
It starts with HEETS(TM) - small heated tobacco units of the best tobacco on Earth. The experience is completed with a sleek IQOS holder that heats the tobacco and delivers the real tobacco flavor you enjoy. Once the heated tobacco unit is finished, it can be removed from the holder. The IQOS holder can be inserted back into the charger.
IQOS is changing the lives of millions.
More than five million adult smokers have already made the switch to IQOS.
Our overarching goals are to develop products that are acceptable to adult smokers and to conduct rigorous and scientific assessment to demonstrate that they reduce risk and comply with emerging standards.