What is the IQOS ILUMA i PRIME?

We are excited to announce the launch of our newest heated tobacco device, IQOS ILUMA i PRIME. With 4 new smart features - Touch Screen, FlexPuff, FlexBattery, and Pause Mode - this device is our most advanced yet. 

Introducing IQOS ILUMA i PRIME

The IQOS ILUMA i PRIME is our latest device, providing a more flexible and adaptable tobacco experience compared to previous IQOS generations.  The device is available in 4 colours: Garnet Red, Midnight Black, Breeze Blue, and Aspen Green. Curious to find out more? Check out our Explore the New IQOS ILUMA i PRIME Article.

Features of the IQOS ILUMA i PRIME

IQOS ILUMA i PRIME introduces 3 new advanced features and a Touch Screen, in addition to functions existing in previous models. Let's take a closer look at the exciting new features:

Touch Screen

The IQOS ILUMA i PRIME showcases IQOS' latest technology with the Touch Screen, a completely new user interface available in the IQOS ILUMA i PRIME and IQOS ILUMA i. It allows you to easily view information about your experience for greater convenience, which includes:

• The time left of the experience
• The number of available experiences (two dashes for up to 3 experiences and 1 dash for one experience)
• The preheating status (duration and completion)

FlexPuff

FlexPuff is a feature available in all devices from the IQOS ILUMA i range. When the FlexPuff feature is active, the device will analyze whether the stick has been fully consumed as the experience comes to an end. This action occurs automatically, meaning no action is required from you. If the stick is not fully consumed, it may provide 4 extra puffs*, so you can enjoy the moment for longer. With this feature, FlexPuff provides a more customised and flexible experience than before.

*FlexPuff is designed to work with tobacco sticks. Activation and the number of puffs depends on individual usage patterns, thus extra puffs might not apply to all adult consumers and/or experiences. FlexPuff does not activate when pause is used.

FlexBattery

FlexBattery is an adaptive feature that manages the holder battery to enable Pause, FlexPuff and consecutive uses. This feature enables you to use your holder in one of two modes:

• Performance Mode - This is the default mode. It enables 2 consecutive uses of up to 6 minutes, each with 1 Pause available. Alternatively, you can experience 3 consecutive uses of up to 6 minutes each, without a pause.
• Eco Mode - You can set your IQOS ILUMA i PRIME to this mode using the Q‑Lab app. In this mode, the holder will be set for a single use only, lasting up to 6 minutes. Doing so prolongs the lifespan of the holder battery by up to one year so the holder can be used for longer.*

*Only when fully used on Eco Mode throughout the lifespan of the holder and may vary depending on personal consumption.

Pause Mode

Need to pick up the phone in the middle of your IQOS experience? Pause Mode allows you to pause your experience for up to 8 minutes, and then resume it.** The experience must be reactivated within 8 minutes, or the holder will automatically switch off to end the experience. This allows flexibility over your experience.

**Only available in Performance Mode, during the first 3 minutes or 8 puffs of the experience. When Pause is activated, Performance Mode gives adult users up to two consecutive experiences and Pause is available only for one of them.

AutoStart/AutoStop

AutoStart and AutoStop are features available in older generations of the IQOS ILUMA range as well as the IQOS ILUMA i PRIME. AutoStart means that when a TEREA stick is inserted into the IQOS ILUMA i PRIME, preheating will start automatically. AutoStop means that if the TEREA stick is removed from the IQOS ILUMA i PRIME holder, the experience will stop.

Device Lock

You can unlock or lock your device through the Q‑Lab App. This prevents others from accessing your device.

For more details on how to use these features, visit our guide on using your IQOS ILUMA i PRIME.

A Breakdown of the Touch Screen Symbols

The Touch Screen is a helpful feature that communicates important information about your experience. Here are the key signals to pay attention to:

Preheating

Preheating will begin automatically and takes 20 seconds on average. This process will be indicated by 1 vibration, followed by the LEDs lighting up from the bottom of the circle and all the way to the top, in both directions.

During Use

The IQOS ILUMA i PRIME will vibrate twice for 2 experiences and once for 1 experience at the beginning of use. Whilst using the device, the LED circle will slowly deplete in an counterclockwise direction. It will then vibrate 1 more time when the experience is nearly complete. The completion will be indicated by no lights on the display. 

Experience Status

The number of available experiences will be indicated via the Touch Screen in the following ways:

• 2 horizontal dashes indicate 2 available experiences.
• 1 horizontal dash indicates 1 available experience.
• 1 horizontal dash after the second experience indicates that you can have a third experience
• Number “0” indicates that your battery is depleted and no experience is available. Please recharge your holder if this is displayed.

Which Consumables Can I Use with the IQOS ILUMA i?

The new IQOS ILUMA i PRIME is compatible with TEREA. TEREA contains tobacco. Do not ingest or disassemble TEREA sticks. This product contains a sharp metal part which can cause serious injury if swallowed. Keep out of reach of children. More information on www.iqos.com. Discover TEREA today.

Looking to Buy IQOS ILUMA i PRIME?

You can buy IQOS ILUMA i PRIME online and in-store. Use our store locator to find your nearest authorized retail store.

The device is priced at $134.99.

Learn more about IQOS ILUMA i PRIME's technology and features.

IQOS is not risk-free and provides nicotine, which is addictive. Only for use by adults.