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What is IQOS

IQOS heats real tobacco instead of burning it, giving you tobacco satisfaction without smoke, lingering smoke smells or liquids.

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An IQOS ILUMA device on a table.

By your side.

Change starts with the smallest of steps. Whether you’re an adult smoker ready to move on to a different alternative to continued smoking, or you’ve already made the switch, IQOS is by your side.

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An IQOS ILUMA device on a rock next to an outdoor bag.
A jade green IQOS ILUMA PRIME holder and a matching device with a TEREA stick inserted.

Next level forward.

Our most refined and advanced device ever. Bladeless. Effortless.

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Buy now

IQOS ILUMATM is designed to be used only with TEREATM sticks. Do not use IQOS ILUMATM and TEREATM sticks with previous IQOSTM generations, as this may cause damage to your device. See Important information.

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Do not ingest or disassemble TEREATM sticks. This product contains a sharp metal part which can cause serious injury if swallowed. Keep out of reach of children.

Three IQOS ILUMA PRIME devices: jade green, gold khaki and bronze taupe.

Your style. Your way.

Mix and match with our widest range of accessories. Ever.

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This product is not risk free and provides nicotine, which is addictive. Only for use by adults.