Tobacco ash and cigarette smoke are now things of the past.
IQOS is a revolutionary way to enjoy tobacco. It’s everything you want from tobacco and less of the things you don’t.
The best of tobacco meets the best of technology.
Experience the breakthrough of HeatControlTM Technology.
HEETS(TM) are the finest tobacco reimagined for IQOS. Find your favorite flavour.
Customize your IQOS. Pick a color. Pick a combo. Pick a style.
Designing a smoke‑free future.
Our mission is to switch all legal age smokers to smoke free alternatives. That's why we designed the IQOS device with HeatControl™ technology which releases a tobacco vapour, resulting in no smoke, no ash, and less lingering smell.