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What is IQOS?
A range of innovative smoke-free products and a better
alternative to cigarettes. Unlike cigarettes, IQOS heats
tobacco inside a TEREA stick to a controlled temperature
instead of burning it.
Ever wondered what it would be like to enjoy the taste of real
tobacco without smoke?
Thinking of going
smoke-free? We
think
of nothing
else.
We’re always thinking of newer, smarter and simpler ways to help enhance your tobacco pleasure. We’re curious to do even more.
About IQOS.
Our story.
Curious then. Still curious today.
Our journey towards a smoke-free future began in 2008. We
knew then there had to be a better alternative for adult
smokers who don’t quit. Something that delivered similar
flavour and tobacco pleasure, but without smoke, cigarette
smoke smell or ash.
$9 billion invested into research and development led to the
launch of our first IQOS device in 2014. Since then, 32.2 million
users globally have switched from cigarettes.1
as of Q4 2024. PMI heat-not-burn product users for whom PMI heated tobacco
sticks represent a portion of their daily tobacco consumption over the past 7
days.
Curious to understand
the science behind
IQOS?
Unlike conventional cigarettes that burn tobacco, IQOS uses an advanced SMARTCORE INDUCTION SYSTEM™ to heat expertly designed tobacco sticks.
The result? The taste of real tobacco without smoke.
Explore the IQOS ILUMA range.
Discover the savings:
TEREA vs. Cigarettes
If you’re a smoker who smokes 12.55 cigarettes a day, you’ll save on an average a $1,465.25 a year if you switch completely to TEREA.*
Though usage patterns may vary, projected savings are realized assuming your consumption of TEREA remains consistent with your current cigarette consumption.
Comparison is based on average Ontario post tax price of TEREA and a pack of twenty cigarettes. The assumption is based on the average weighted price of $15.06 (incl. tax) for a pack of twenty cigarettes and the average daily Ontario consumption of 12.55 cigarettes.
*Source: CSD & Internal Estimates, YTD 2024.
Discover our heated tobacco sticks.
-
Precision heating
IQOS devices heat TEREA sticks to release nicotine and tobacco flavour.
-
Real tobacco taste
This heating process delivers real tobacco taste and satisfaction.
-
No smoke, no cigarette smoke smell and no ash
By heating, not burning the tobacco, IQOS devices deliver a better experience.
-
Ready to use. Ready to recycle
Bring your used TEREA sticks back to a store for recycling.
IQOS news.
Blog
How to Clean Your IQOS ILUMA
Cleaning the device is no longer necessary w...
Blog
How to Charge Your IQOS ILUMA Device
If you have purchased an IQOS ILUMA device, ...
Blog
What do the lights on IQOS ILUMA device mean?
To make the best use of your IQOS ILUMA devi...
Blog
Discover Online Troubleshooting with the IQOS Self-Diagnostic Tool
Our self-diagnostics tool makes it easier to...