WELCOME TO IQOS, A WORLD WITHOUT SMOKE
Make the most of your favourite moments and savour new tastes.
The IQOS ILUMA series is launched, featuring the revolutionary SMARTCORE INDUCTION SYSTEM™, paired with the all-new TEREA tobacco sticks designed only for IQOS ILUMA
IQOS ILUMA™ is not compatible with previous IQOS™ generations and is designed to be used only with SMARTCORE STICKS™. Do not use SMARTCORE STICKS™ with previous IQOS™ generations, as this may cause damage to your device.
IQOS 3 and IQOS 3 MULTI are sold in 43 cities in different markets around the world. IQOS parent company, Philip Morris International, spent 92% of all R&D and 60% of all commercial expenditure on smoke-free products.
IQOS next generation device, the pioneering 2.4 PLUS, is launched in 21 markets. A year later, it is available to adult customers in 38 markets. In 2017 it wins a GOOD DESIGN® Award from the annual presentations made by the Chicago Athenaeum and Metropolitan Arts Press.
PMI’s first commercial heat-not-burn device is launched in Japan and Italy. A year later the product is named IQOS and is made available in Portugal, Romania, Russia and Switzerland.
PMI expands its R&D facilities focusing on alternatives to cigarettes by opening a new research laboratory in Singapore. Today, over 400 R&D experts are working on IQOS technologies around the world.
Forward strides into smoke-free alternatives to cigarettes, soon to become IQOS, levels up in 2008 with a new dedicated R&D centre in Switzerland.
While PMI’s research into heated tobacco alternatives goes back to the early 1990s, 2007 marks a turning point when a heat-not-burn prototype using HeatControl™ technology is developed. The device is a technological step forward but is ergonomically awkward.
Heats real tobacco
Unlike cigarettes, IQOS has no lit end.
Science meets dedication
More than 400 scientists are working on state-of-the-art heated tobacco systems for adult smokers to provide them with a better choice than continued smoking.
True taste of real tobacco. Heat-not-burn technology.
This product is not risk free and provides nicotine, which is addictive. Only for use by adults.