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What is IQOS?
A range of innovative smoke-free products and a better
alternative to cigarettes. Unlike cigarettes, IQOS heats
tobacco inside a TEREA stick to a controlled temperature
instead of burning it.
Ever wondered what it would be like to enjoy the taste of real
tobacco without smoke?
Discover the
savings:
TEREA vs.
Cigarettes
If you’re a smoker who smokes 13 cigarettes a day, you’ll save on an average a $1,518.40 a year if you switch completely to TEREA.1
$
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About IQOS.
Our story.
Curious then. Still curious today.
Our journey towards a smoke-free future
began in 2008. We
knew then there had to
be a better alternative for adult
smokers
who don’t quit. Something that delivered
similar
tobacco flavour, but
without smoke, cigarette smoke smell or
ash.
Curious to understand
the science behind
IQOS?
Unlike conventional cigarettes that burn tobacco, IQOS uses an advanced SMARTCORE INDUCTION SYSTEM™ to heat expertly designed tobacco sticks.
The result? The taste of real tobacco without smoke.
Explore the IQOS ILUMA i range.
Discover our heated tobacco sticks.
-
Precision heating
IQOS devices heat TEREA sticks to release nicotine and tobacco flavour.
-
Real tobacco taste
This heating process delivers real tobacco taste and satisfaction.
-
No smoke, no cigarette smoke smell and no ash
By heating, not burning the tobacco, IQOS devices deliver a better experience.
-
Ready to use. Ready to recycle
Bring your used TEREA sticks back to a store for recycling.
1 Though usage patterns may vary, projected savings are realized assuming your consumption of TEREA remains consistent with your current cigarette consumption.
Comparison is based on average Ontario post tax price of TEREA and a pack of twenty cigarettes. The assumption is based on the average weighted price of $15.06 (incl. tax) for a pack of twenty cigarettes and the average daily Ontario consumption of 13 cigarettes.
Source: CSD & Internal Estimates, YTD 2024.
Comparison is based on average Ontario post tax price of TEREA and a pack of twenty cigarettes. The assumption is based on the average weighted price of $15.06 (incl. tax) for a pack of twenty cigarettes and the average daily Ontario consumption of 13 cigarettes.
Source: CSD & Internal Estimates, YTD 2024.