
Discover the benefits of IQOS and heated tobacco.
Why adult smokers are switching from smoking to IQOS.
Cigarettes create smoke, IQOS doesn't.
By heating tobacco and not burning it, IQOS delivers tobacco satisfaction without the smoke.
IMPORTANT INFORMATION: IQOS is not risk free, and delivers nicotine which is addictive.

IQOS doesn't burn tobacco.
IQOS heats tobacco instead of burning it, so it doesn't produce fire, ash or smoke. This makes IQOS a better choice compared to continued smoking.
IMPORTANT INFORMATION: IQOS is not risk-free and delivers nicotine which is addictive.

Say goodbye to messy ash.
Cigarettes burn tobacco, producing messy ash. IQOS heats tobacco, so you can enjoy tobacco moments uninterrupted.
IMPORTANT INFORMATION: IQOS is not risk-free and delivers nicotine, which is addictive.


Switching from cigarettes to IQOS.
Because IQOS does not burn tobacco, there is no smelly smoke. Now, you can enjoy your tobacco moments without worrying about lingering odours.
IMPORTANT INFORMATION: IQOS is not risk-free and delivers nicotine, which is addictive.


No smoke smell.
Because IQOS heats tobacco, and doesn't burn it, there’s no lingering smoke smell on hands, hair and clothes, furniture or in your car.
IMPORTANT INFORMATION: IQOS is not risk free, and delivers nicotine which is addictive.


Heating technology.
It was our goal and our team of scientists’ ingenuity that enabled us to develop HeatControl™ technology. HeatControl™ Technology heats tobacco up to 350°C, instead of burning it - giving you the true taste of real tobacco.
