![A Jade Green IQOS ILUMA PRIME Holder and Pocket Charger.](https://d1514ftmr30hpr.cloudfront.net/images/iluma/pages/benefits/IQOS_ILUMA_Benefits_ HeroBanner_ImageAndText_Lifestyle_ProductConsumables_Desktop_2x_CA.jpg?d=0)
Discover the benefits of IQOS and heated tobacco.
Ditch cigarettes and switch to IQOS.
IQOS doesn't burn tobacco
IQOS heats tobacco instead of burning it, so it doesn't produce fire, ash or smoke. This makes IQOS a better choice compared to continued smoking.
Important information: IQOS is not risk free, it delivers nicotine which is addictive.
![Burnt sausage on a fork compared to IQOS TEREA stick in an IQOS ILUMA holder.](https://d1514ftmr30hpr.cloudfront.net/images/iluma/pages/benefits/IQOS_ILUMA_Benefits_ContentBlock_Benefits_LargeRight_Grid1_ProductConsumables_Desktop_2x_CA_n.jpg?d=0)
![A Jade Green IQOS ILUMA PRIME Pocket Charger and Holder.](https://d1514ftmr30hpr.cloudfront.net/images/iluma/pages/benefits/IQOS_ILUMA_Benefits_ContentBlock_SingleImage_Right_ProductConsumables_Desktop_2x_CA.jpg?d=0)
Next level innovation.
Our newest heated tobacco devices are packed with breakthrough induction technology for a next level experience.
![TEREA tobacco flavour icons.](https://d1514ftmr30hpr.cloudfront.net/images/iluma/pages/benefits/IQOS_ILUMA_Benefits_ContentBlock_Benefits_ImageOffsetSecondaryCTA_Terea_ProductConsumables_Desktop_2x_CA.jpg?d=0)
Next level tobacco pleasure.
Savour the taste. Lose the smoke. Explore TEREA, the expertly crafted tobacco sticks, made only for the new IQOS ILUMA.
Do not ingest or disassemble TEREATM sticks. This product contains a sharp metal part that can cause serious injury if swallowed. Keep out of reach of children. See Important information.