Discover the benefits of IQOS and heated tobacco.
Ditch cigarettes and switch to IQOS.
IQOS doesn't burn tobacco
IQOS heats tobacco instead of burning it, so it doesn't produce fire, ash or smoke. This makes IQOS a better choice compared to continued smoking.
Important information: IQOS is not risk free, it delivers nicotine which is addictive.
Next level innovation.
Our newest heated tobacco devices are packed with breakthrough induction technology for a next level experience.
Next level tobacco pleasure.
Savour the taste. Lose the smoke. Explore TEREA, the expertly crafted tobacco sticks, made only for the new IQOS ILUMA.
Do not ingest or disassemble TEREATM sticks. This product contains a sharp metal part that can cause serious injury if swallowed. Keep out of reach of children. See Important information.
More to discover
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Receive support on how to get the best use from your IQOS.
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Accidental damage protection, rapid replacement and international assistance.