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What is
heated tobacco?

An alternative to smoking. It's real tobacco, just
heated
instead of burned. That's why heated
tobacco doesn't
produce smoke, cigarette
smoke smell or ash. It delivers real
tobacco
taste and satisfaction.

Explore benefits

Moss green IQOS ILUMA PRIME.
Moss green IQOS ILUMA PRIME. Moss green IQOS ILUMA PRIME.
A jade green IQOS device on a table next to an IQOS product box.

How does IQOS
heated
tobacco
work?

IQOS heated tobacco devices use
advanced
technology to heat TEREA
(specially designed tobacco
sticks) at
a lower temperature than cigarettes.

Discover TEREA

How to use our
heated tobacco
technology

When you insert a TEREA tobacco stick into your IQOS, the SMARTCORE technology inside your device cleverly heats the stick from its core without burning it. This process unlocks the taste of real tobacco for up to 6 minutes, or 14 puffs (whichever comes first).

SMARTCORE
INDUCTION

The IQOS range brings the latest advancements in Heat-not-burn technology, powered by an innovative SMARTCORE INDUCTION SYSTEM™.

This technology allows IQOS devices to deliver a satisfying heated tobacco experience through the expertly crafted SMARTCORE INDUCTION SYSTEM™. It features a central metal heating element within the TEREA stick.

This ensures effortless insertion and removal of the stick, leaving no tobacco residue and eliminating the need to clean the heating chamber.

With its advanced design, the induction heating system simplifies the heated tobacco experience like never before.

Learn more
IQOS ILUMA ONE device & carton of TEREA. IQOS ILUMA ONE device & carton of TEREA.

Explore the IQOS ILUMA range.

  • IQOS ILUMA PRIME

    Jade Green

    IQOS ILUMA PRIME Device image

    Our most refined
    and advanced.

    Learn more

  • IQOS ILUMA

    Sunset Red

    IQOS ILUMA Device image

    Classic design.
    Enhanced experience.

    Learn more

  • IQOS ILUMA ONE

    Azure Blue

    IQOS ILUMA ONE Device image

    Pocket-sized.
    All-in-one device.

    Learn more

A better alternative
to continued smoking.

Sunset Red IQOS ILUMA device. Sunset Red IQOS ILUMA holder with Silvery Metal Ring. Pebble Grey IQOS ILUMA holder with Prisma Metal Ring.

Unlock the benefits of IQOS
heated tobacco

Real tobacco taste

By heating the tobacco, instead of burning it like conventional cigarettes, you get to enjoy the real taste of tobacco without smoke.

No cigarette smoke smell. No ash.

IQOS creates less staining on your fingers, less smell on clothes, hands and hair compared to cigarettes.

Shop IQOS Devices

Common questions about heated tobacco

Depending on the product, the smell produced by smoking a cigarette can differ from that of heated tobacco sticks. IQOS ILUMA generates no cigarette smell and produces less smell than cigarettes. Learn more about the smell of heated tobacco sticks vs cigarettes.

While both are smoke-free alternatives to cigarettes, heated tobacco and vaping are not the same. Heated tobacco devices heat real tobacco to release a nicotine containing vapour, while vapes use e-liquids that are vapourized, often without any tobacco present. Learn more about the differences between vapes and heated tobacco to discover which alternative is right for you.

Heated tobacco sticks are tightly packed cylinders of tobacco, wrapped in a paper-like material and depending on the type of stick, contain specific internal components. They are inserted into IQOS, the Heat-Not-Burn device, which heats the stick to release a nicotine containing aerosol and tobacco flavour.

You can purchase TEREA heated tobacco sticks online and in-store. Use our Store Locator to find your nearest retailer.

While both are smoke-free alternatives to cigarettes, heated tobacco and vaping are not the same. Heated tobacco devices heat real tobacco to release a nicotine containing vapour, while vapes use e-liquids that are vapourized, often without any tobacco present. Learn more about the differences between vapes and heated tobacco to discover which alternative is right for you.

TEREA heated tobacco sticks are specifically crafted tobacco sticks for bladeless IQOS ILUMA devices.

There are many benefits of IQOS heated tobacco, such as:

  1. IQOS produces less smell than cigarettes so it is less likely to bother people around you.
  2. Unlike cigarettes, IQOS has no risk of burning others around you, pets, clothes, and furniture as there is no lit end.
  3. IQOS creates less staining on your fingers, less smell on clothes, hands and hair compared to cigarettes.

You can purchase IQOS and TEREA at authorized retailers, select convenience stores, and specialty shops, as well as online at IQOS.com.

This product is not risk free and provides nicotine, which is addictive. Only for use by adults.