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IQOS - Heated tobacco
Real alternatives. Real satisfaction.
Real advanced alternatives to smoking that bring you taste satisfaction. Now introducing the latest IQOS ILUMA breakthrough technology which is taking heated tobacco to the next level of tobacco enjoyment.
Important information: IQOS is not risk-free. It provides nicotine, which is addictive.
Better choice
IQOS heats real tobacco instead of burning it, giving you tobacco satisfaction without smoke or lingering smoke smell.
True tobacco taste
Savour real tobacco taste, with a wide range of flavour experiences.
Better choice
IQOS heats real tobacco instead of burning it, giving you tobacco satisfaction without smoke or lingering smoke smell.
True tobacco taste
Savour real tobacco taste, with a wide range of flavour experiences.
IQOS because…
Discover why millions of adult smokers globally have switched from cigarettes to IQOS.
Our heating technology
Explore the science and technology behind our range of IQOS heat-not-burn devices.
IQOS ILUMA SMARTCORE INDUCTION SYSTEM™
More TEREA flavours to explore
Discover our TEREA collections
To be used only with IQOS ILUMA, TEREA delivers the tobacco taste you love, but in an innovative, simple and smoke-free way.
TEREA
Do not use IQOS ILUMA™ and TEREA™ sticks with previous IQOS generations, as this may cause damage to your device. TEREA™ sticks contain metal parts. Keep out of reach of children to prevent disassembly or ingestion. Visit Important information.
Simple ways to switch
More to discover
with IQOS Services
This product is not risk free and provides nicotine, which is addictive. Only for use by adults.