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New to IQOS?

Looking for an alternative to smoking that still provides nicotine satisfaction? Adult smokers and vapers have two primary choices—“heated tobacco”, or e-liquid vapes. What’s the difference between the two? Let’s explore a few of the key features to help you understand which is the right choice for you.

Heated Tobacco vs Vaping: Which is Right for You?

Heated Tobacco

Tobacco taste and satisfaction

Looking for an alternative to smoking that still provides nicotine satisfaction? Adult smokers and vapers have two primary choices—“heated tobacco”, or e-liquid vapes. What’s the difference between the two? Let’s explore a few of the key features to help you understand which is the right choice for you.

The difference between heated tobacco and e-liquid vapes

Heated tobacco and e-liquid vapes are both alternatives to smoking and use electronic devices. The key difference between the two is the method in which vapour is produced.

Heated tobacco

With heated tobacco, a stick of tobacco is heated using a specialized device. One such product, IQOS, heats up a brand of tobacco sticks called HEETS to produce a nicotine-containing vapour. In contrast, e-liquid vapes heat up specialty liquids that may or may not contain tobacco, or tobacco flavour. Heated tobacco offers an alternative to smoking which still uses tobacco. IQOS is an electronic device which is used exclusively with HEETS tobacco sticks. IQOS heats real tobacco, not liquid to deliver tobacco taste satisfaction.

e-liquid vapes

Unlike cigarettes and heated tobacco, vaping uses liquids known as e-liquid, e-juice or vape juice. This liquid is made up of ingredients such as VG (vegetable glycerin) and PG (propylene glycol) as well as flavour extracts. They may or may not also contain nicotine. E-liquids used with vaping devices don’t contain tobacco, and because of this the taste and ritual are different to smoking.

Heating versus burning

Since IQOS heats tobacco rather than burn it, and e-liquid vapes heat liquids, no smoke or ash is produced with either option. This is what makes them both smoke-free alternatives to smoking. Still, with IQOS you can enjoy the true taste of real tobacco.

No smoke smell

Since no tobacco is burned in a heated tobacco system or e-liquid vape, you can also experience the benefit of no lingering smoky smell on your hands, hair, and clothes. Why? IQOS produces a vapour without burning anything in the process. No burning means no smoke is created, producing a more discreet tobacco experience overall.

Cost Savings

If you’re a smoker who currently smokes 11 cigarettes a day, you could be saving upwards of $1,000 per year (on average), by making the switch to IQOS*. Find out more about the affordability of heated tobacco here.

Different smell

While e-cigarettes don’t produce smoke, with the wide variety of flavoured liquids available, the vapour produced can have an odour that dissipates far quicker than the lingering smell of burnt tobacco from cigarettes.

IQOS Vs Vape – which to choose?

When choosing an alternative to smoking, the choice is yours, and yours alone. If you’re interested in heated tobacco and want to find out if it’s right for you, try our 30-day IQOS trial. Explore our six variants, Teak, Sequoia, Elm, Oak, Cypress and Birch†, and see the difference for yourself.

Important Information: IQOS is not risk free. It delivers nicotine, which is addictive.

*The assumption is based on the average weighted price of $12.06 (incl. tax) for a pack of twenty cigarettes and the average daily Ontario consumption of 11.4 cigarettes. Source: CSD and GCTSONE October 2019.

†Tobacco variants differ by province