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~7.3 million* adult smokers have already switched to IQOS.
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RENTING OPTION IS AVAILABLE IN SELECTED LOCATIONS
*Source: Status at the end of March 2019. Exclusive Heat-Not-Burn users that are using HeatSticks for more than 70% of their past-7 days consumption.
PMI Financials or estimates, IQOS user panels and PMI Market.

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