Please note this website is intended for Canada, in order to ensure compliance with local legal requirements we need to redirect you to the country you are located in.
CONTINUE
Rethink Tobacco.
Find your perfect flavour.
The full HEETS lineup.
HEETS made exclusively for IQOS
IQOS and HEETS are the perfect combination to enjoy the real taste of tobacco.
Learn more about heated tobaccoWhat are HEETS?
HEETS are completely new way to enjoy tobacco. They open up a whole new world of tobacco taste and flavour when used with cutting edge IQOS HeatControl technology.
HEETS are available in a range of tobacco taste experiences from mellow to robust. There are 6* flavours available to satisfy every palate.
*Flavour availability differs by province.
Creating the perfect tobacco taste experience.
In HEETS the tobacco is not burnt, but heated. HEETS releases a real tobacco taste that is different and less harsh, than what you are used to with a cigarette. HEETS has no smoke, no ash and less smell than cigarettes.
The experience is intentionally different, to provide you with a true taste of real tobacco without the burn.
What's inside HEETS?
Our HEETS consist of 5 parts, each with a special function. The latest in design, materials and technological innovations come together to bring you a high quality tobacco experience.How we make HEETS.
HEETS are made with real tobacco. Tobacco leaves are prepared using a method called 'cast leaf process' to optimize the tobacco for heating. The tobacco leaves get ground into powder and reconstituted into sheets. These sheets are crimped and made into a tobacco plug, which when combined with all the other parts, gives you HEETS.
-
From the farmer to you.
A journey of tiny steps, beginning with farmers who care deeply for their crop. From America to Mozambique, Italy to Indonesia- they know their soil, weather and the seasons. They know their crop.
-
Our master blenders sample tobacco from around the world, selecting the best tobacco origins and qualities giving the attention and care to the tobacco aroma and taste profiles.
-
The art of blending takes years to master. Knowing individual tobacco profiles by heart, and how they'll work with each other - what results can be achieved when their flavours are blended together.