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Same-day delivery*
*Available in select regions.
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One year warranty
IQOS ILUMA Prime comes with
a one-year warranty. -
Product support
Having issues?
Our support team is here to help.
Get ready to experience enhanced tobacco pleasure with IQOS ILUMA PRIME, our most refined and advanced device yet. With SMARTCORE INDUCTION SYSTEM™ technology at its core, it delivers an effortless and enjoyable tobacco experience. For an unrivalled tobacco experience - from the inside out - IQOS ILUMA PRIME makes the perfect choice.
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Next level forward.
IQOS ILUMA PRIME is our most refined and advanced device ever. Enjoy unrivalled tobacco experience from the inside out.
*Do not use IQOS ILUMA™ and TEREA™ sticks with previous IQOS™ generations, as this may cause damage to your device. -
Next level technology.
IQOS ILUMA provides cigarette-like satisfaction.
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Next level simplicity.
With IQOS, it's never been easier to switch to a better alternative away from cigarettes. Experience no ash, no tobacco residue & no cleaning. Ever. Meet the new IQOS ILUMA, to be used only with TEREA sticks.
Important information: IQOS is not risk-free and delivers nicotine which is addictive.



1. Holder
The IQOS ILUMA Holder is part of our SMARTCORE INDUCTION SYSTEM™, which is bladeless. Because the tobacco isn't pierced, there's no cleaning necessary.
2. TEREA Stick
TEREA sticks are made only for IQOS ILUMA and contain the highest quality tobacco. There's a metal element inside them, which heats the tobacco through induction.
3. Pocket Charger
The elegant IQOS ILUMA PRIME Pocket Charger is made from anodised aluminium with a textured wrap. It will power the Holder 20 times, subject to battery degradation and use over time.
More TEREA flavours to explore
Discover our TEREA collections
To be used only with IQOS ILUMA, TEREA delivers the tobacco taste you love, but in an innovative, simple and smoke-free way.
See Important information.

Maximize your experience.
From autostart to battery alerts and more, tailor your experience with the Q-Lab app.
What's in the box
- IQOS ILUMA PRIME Holder
- IQOS ILUMA PRIME Pocket Charger
- Charging Cable
- Power Adaptor




Hard to choose?
Compare the IQOS ILUMA range to see which device is right for you.
Your style.
Your details.
Mix and match as you go with our widest range of accessories. Ever.
Discover accessoriesFrequently Asked Questions
IQOS ILUMA PRIME™ offers you our most sophisticated design and advanced feature like a new closing mechanism. IQOS ILUMA PRIME™ Holder and Pocket Charger come in an aluminium body with a leather or fabric wrap on the Pocket Charger. IQOS ILUMA PRIME™ is available in 4 colours: Gold, Black, Green and Taupe.
In addition to the IQOS online shop, you can find our IQOS ILUMA PRIME in all IQOS stores and at authorised retailers. Find an IQOS store near you.
IQOS ILUMA PRIME™ is the only IQOS ILUMA™ device that is available in 4 different colours: Taupe, Green, Black, Gold. As a newer generation IQOS ILUMA™, IQOS ILUMA PRIME™ offers you our most sophisticated design and advanced feature like a new closing mechanism and experiences that show how many experiences are left.
IQOS ILUMA PRIME™ is the latest generation of IQOS™ devices, designed to elevate your tobacco experience with the bladeless SMARTCORE INDUCTION SYSTEM™. With IQOS ILUMA PRIME™, there's no cleaning, 20 uses on one full charge including 2 consecutive uses, and advanced features: Lock/unlock, Experiences, AutoStart, Smart gestures. IQOS ILUMA PRIME™ is available in 4 colours: Gold, Black, Green and Taupe.
IQOS ILUMA PRIME™ is available in 4 colours: Gold, Black, Green and Taupe.
With no heating blade, no tobacco residue, no cleaning: IQOS ILUMA PRIME™ uses the innovative SMARTCORE INDUCTION SYSTEM™ that gently heats the tobacco inside the SMARTCORE STICK™ rather than burning it.
IQOS ILUMA PRIME is available in Canada for $124.99*.
Ontario prices are shown here, offer pricing may vary per province.
IQOS ILUMA PRIME Holder is designed to provide 2 consecutive experiences and up to 20 uses from a fully charged Pocket Charger, each lasting up to 6 minutes or 14 puffs (whichever comes first).
To signal the last 30 seconds or last 2 puffs, IQOS ILUMA PRIME will vibrate once with 1 light pulsing white. The experience will end as soon as the light turns off.
IQOS ILUMA PRIME™ devices are designed to be used only with SMARTCORE STICKS™. There is no heating element to heat your HEETS™ stick with IQOS ILUMA PRIME™. An IQOS ILUMA™ device can only be activated by a SMARTCORE STICK™ so it will not start if anything other than a SMARTCORE STICK™ is inserted. With the SMARTCORE INDUCTION SYSTEM™ technology, there is no blade in the Holder but instead a metal heating element is placed inside the SMARTCORE STICK™.
Your experience with IQOS ILUMA PRIME™ with SMARTCORE STICKS™ lasts up to 6 mins or 14 puffs, whichever comes first. While the device offers up to 20 experiences per full charge, fewer experiences are not unusual and do not necessarily mean the device is faulty in any way.
This product is not risk free and provides nicotine, which is addictive. Only for use by adults.