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White IQOS 3 DUO Charger and Holder with HEETS stick

The science and vision behind IQOS.

IQOS is the combination of science, technology and vision.

White IQOS 3 DUO holder and charger on a table

IQOS - a new way to enjoy tobacco.

Technology - our world revolves around it. Over the years, it has radically evolved, and with it, so has science. The two go hand in hand, and without both we couldn't have created IQOS.

This perfect combination of both science and technology is how we developed a better alternative to smoking.

Black IQOS device on a blue surface
Two Brilliant Gold IQOS 3 DUO holders in open pocket chargers

Numbers don't lie.

Since 2008, over 11 billion dollars of science and technology has made IQOS what it is today.

19.1 million adult smokers around the world have switched to IQOS.*

*Source: PMI financials or estimates, IQOS user panels and PMI Market Research

Stellar blue IQOS 3 Duo holder heating blade
IQOS DUO holder heats up to 350°C vs cigarette burns at 800°C

Heating vs. Buring.

What's the difference?

Cigarettes burn tobacco at more than 800°C at the tip, creating smoke and ash. IQOS heats tobacco to a temperature up to 350°C, releasing the true tobacco flavour and nicotine without needing to burn the tobacco.

IMPORTANT INFORMATION: IQOS is not risk-free and delivers nicotine which is addictive.

Brilliant Gold IQOS 3 DUO on green surface

Cigarettes create smoke, IQOS doesn't

By heating tobacco and not burning it, IQOS delivers tobacco satisfaction without the smoke.

IMPORTANT INFORMATION - IQOS is not risk free, and delivers nicotine which is addictive.

This creates smoke.

Say goodbye to ash.

Cigarettes burn tobacco, producing messy ash. IQOS heats tobacco, so you can enjoy tobacco moments uninterrupted.

IMPORTANT INFORMATION: IQOS is not risk-free, and delivers nicotine which is addictive.

Cigarettes produce ash
Illustration contrasting effects of cigarette smoke versus IQOS on indoor air quality.

Don't smell like cigarettes

Because IQOS does not burn tobacco, there is no smelly smoke. Now, you can enjoy your tobacco moments without worrying about lingering odours.

White IQOS 3 DUO holder with HEETS stick and charger, with blue accessories
Stellar blue and white IQOS 3 DUO charger and holder with HEETS stick

Switch to IOQS.

Ditch cigarettes and step into a smoke-free, ash-free future with IQOS.

Shop now

IMPORTANT INFORMATION: IQOS is not risk-free and delivers nicotine, which is addictive.

Brilliant gold IQOS 3 DUO holder and charger in a panel

This product is not risk free and provides nicotine, which is addictive. Only for use by adults.