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The science and vision behind IQOS.
IQOS is the combination of science, technology and vision.
The science behind heated tobacco
We believe science can change the lives of millions of adult smokers. Smokers who would otherwise keep smoking. Working with scientists, we developed a product that provides tobacco satisfaction without the burn.
IQOS is the result of the work of hundreds of scientists and engineers at PMI's global R&D centres in Switzerland and Singapore. It produces a tobacco vapour, delivering real tobacco taste and nicotine.
IQOS - a new way to enjoy tobacco.
Technology - our world revolves around it. Over the years, it has radically evolved, and with it, so has science. The two go hand in hand, and without both we couldn't have created IQOS.
This perfect combination of both science and technology is how we developed a better alternative to smoking.
Numbers don't lie.
Since 2008, over 11 billion dollars of science and technology has made IQOS what it is today.
19.1 million adult smokers around the world have switched to IQOS.*
*Source: PMI financials or estimates, IQOS user panels and PMI Market Research
Heating vs. Buring.
What's the difference?
Cigarettes burn tobacco at more than 800°C at the tip, creating smoke and ash. IQOS heats tobacco to a temperature up to 350°C, releasing the true tobacco flavour and nicotine without needing to burn the tobacco.
IMPORTANT INFORMATION: IQOS is not risk-free and delivers nicotine which is addictive.
Cigarettes create smoke, IQOS doesn't
By heating tobacco and not burning it, IQOS delivers tobacco satisfaction without the smoke.
IMPORTANT INFORMATION - IQOS is not risk free, and delivers nicotine which is addictive.
Say goodbye to ash.
Cigarettes burn tobacco, producing messy ash. IQOS heats tobacco, so you can enjoy tobacco moments uninterrupted.
IMPORTANT INFORMATION: IQOS is not risk-free, and delivers nicotine which is addictive.
Don't smell like cigarettes
Because IQOS does not burn tobacco, there is no smelly smoke. Now, you can enjoy your tobacco moments without worrying about lingering odours.
Switch to IOQS.
Ditch cigarettes and step into a smoke-free, ash-free future with IQOS.
IMPORTANT INFORMATION: IQOS is not risk-free and delivers nicotine, which is addictive.
