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What is IQOS heated tobacco?
IQOS heats real tobacco instead of burning it, giving you tobacco satisfaction without smoke or lingering smoke smell.
The science and vision behind IQOS.
IQOS is the combination between science, technology and vision.
Heating technology.
Cigarettes burn tobacco at more than 800°C at the tip, creating smoke and ash. IQOS heats tobacco to a temperature up to 350°C, releasing the true tobacco flavour and nicotine without needing to burn the tobacco.
Important information: IQOS is not risk-free and delivers nicotine which is addictive.
Why heating is better.
Technology – the world revolves around it. Over the years, it has radically changed our lives for the better. The way we work, the way we communicate, the way we travel. Combining science and technology is how we developed a better alternative to continued smoking. IQOS is changing for the better the way adult smokers, who would otherwise continue to smoke, can enjoy tobacco.
IQOS ILUMA SMARTCORE INDUCTION™ technology and IQOS HeatControl™ technology prevent tobacco from burning, providing tobacco satisfaction without smoke or ash.
IQOS because…
Discover why millions of adult smokers globally have switched from cigarettes to IQOS heated tobacco products.
Learn more
Are you ready to make the switch?
More to discover with IQOS Services
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Care you can count on
Receive support on how to get the best
use from your IQOS heated tobacco devices. -
PERKS
Giveaways, surprise bonuses, special
prices and more all throughout your
smoke-free journey. -
1-year Accidental Damage Coverage*
Receive a replacement for your device
in the event of an accident.