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The science and vision behind IQOS.
IQOS is the combination between science, technology and vision.
Science behind heated tobacco
We believe science can change the lives of millions of adult smokers. Smokers who would otherwise keep smoking. Working with scientists, we developed a product that provides tobacco satisfaction without the burn.
IQOS is the result of the work of hundreds of scientists and engineers at PMI's global R&D centres in Switzerland and Singapore. It produces a tobacco vapour, delivering real tobacco taste and nicotine.
Why heating is better.
Technology – the world revolves around it. Over the years, it has radically changed our lives for the better. The way we work, the way we communicate, the way we travel. Combining science and technology is how we developed a better alternative to continued smoking. IQOS is changing for the better the way adult smokers, who would otherwise continue to smoke, can enjoy tobacco.
IQOS ILUMA SMARTCORE INDUCTION™ technology and IQOS HeatControl™ technology prevent tobacco from burning, providing tobacco satisfaction without smoke or ash.
Heating technology.
Cigarettes burn tobacco at more than 800°C at the tip, creating smoke and ash. IQOS heats tobacco to a temperature up to 350°C, releasing the true tobacco flavour and nicotine without needing to burn the tobacco.
Important information: IQOS is not risk-free and delivers nicotine which is addictive.
Cigarettes create smoke, IQOS doesn't.
By heating tobacco and not burning it, IQOS delivers tobacco satisfaction without the smoke.
Important information: IQOS is not risk free, and delivers nicotine which is addictive.
Cigarettes produce ash.
Cigarettes burn tobacco, producing messy ash. IQOS heats tobacco, so you can enjoy tobacco moments uninterrupted.
Don't smell like cigarettes
Because IQOS does not burn tobacco, there is no smelly smoke. Now, you can enjoy your tobacco moments without worrying about lingering odours.
Switch to IQOS.
IQOS is not risk-free and delivers nicotine, which is addictive. The best decision any smoker can make is to quit tobacco and nicotine use altogether.
