*If you’re a smoker who smokes 13 cigarettes a day, you’ll save on an average a $1,800 a year if you switch completely to HEETS.

Though usage patterns may vary, projected savings are realized assuming your consumption of HEETS remains consistent with your current cigarette consumption.

Comparison is based on average Ontario post-tax price of HEETs Ultra Value Bundle (3x180 HeatSticks), and a pack of 20 cigarettes.

*The assumption is based on the average weighted price of $15.79 (incl. tax) for a pack of twenty cigarettes and the average daily Ontario consumption of 13.43 cigarettes. Source: Ind EX & Internal Estimates, 2022.