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New to IQOS?


Discover the features of IQOS

The smart way to enjoy real tobacco satisfaction

IQOS heated tobacco

If you are looking for an alternative to smoking, IQOS is a better solution. Experience the true taste of real tobacco along with features that traditional cigarettes just can't provide.

IQOS 3 DUO heat not burn

Discover heated tobacco

IOQS 3 DUO no fire

IQOS HeatControl™ Technology is what sets us apart from traditional cigarettes. By heating your tobacco, rather than burning it, IQOS delivers only the true taste of real tobacco.

IOQS 3 DUO no fire

No fire, no burn

Unlike cigarettes, IQOS can’t burn you, others around you, pets, clothes, furniture — or anything. Since no tobacco is burned and, thus, no fire is involved, there’s no lit end to do any damage or falling ash that makes a mess.

IQOS 3 DUO no smoke

No smoke

Leave smoke behind. Way behind. With IQOS, no tobacco burns so no smoke is produced, the heating of tobacco with IQOS produces an aerosol that dissipates more quickly.

IQOS 3 DUO no smell

Smell like you, not like smoke

With IQOS you can now enjoy cigarette-like satisfaction but without the cigarette-like smell. You can now enjoy your tobacco while being less likely to bother those around you with smoke smell.

IQOS 3 DUO on table