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Benefits of IQOS
& heated
tobacco

Discover why adult smokers are switching from cigarettes to IQOS.

Moss green IQOS ILUMA PRIME.
Moss green IQOS ILUMA PRIME. Moss green IQOS ILUMA PRIME.

Why choose IQOS?

Discover some of the reasons to switch from cigarettes now.

No Smoke, No Ash, No Fire.
IQOS heats tobacco instead of burning it, so it doesn't produce fire, ash or smoke. This makes IQOS a better choice compared to continued smoking.
Tobacco Innovation
IQOS ILUMA uses induction heating technology, heating tobacco from the inside, providing a consistent experience.
Tobacco pleasure.
Discover the taste. Lose the smoke. From classic tobacco to exciting new blends. Explore them all with TEREA, the expertly crafted tobacco sticks, made only for the new IQOS ILUMA.
IQOS is a better choice than continued smoking.
IQOS generates no cigarette smell and produces less smell than cigarettes.
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IMPORTANT INFORMATION : IQOS ILUMA is not risk free, it delivers nicotine which is addictive.

Next level technology

IQOS combines science, technology and vision. Discover our latest heated tobacco devices featuring breakthrough induction technology for a next level tobacco experience.

Discover IQOS

An illustration showing IQOS ILUMA’s new SMARTCORE INDUCTION SYSTEMtm.
An IQOS ILUMA Pocket Charger and Holder.

Tobacco satisfaction

Savour the tobacco flavour. Lose the smoke. Explore TEREA, the expertly crafted tobacco sticks for IQOS ILUMA.

Discover TEREA flavours

Do not ingest or disassemble TEREATM sticks. This product contains a sharp metal part that can cause serious injury if swallowed. Keep out of reach of children. See Important information.

IQOS Services

Care you can count on

Get the most out of your IQOS heated tobacco device with expert support.

PERKS

Giveaways, surprise bonuses, special prices and more. Not applicable to IQOS devices or TEREA.

1-year Accidental Damage Coverage1

Receive a replacement for your device in the event of an accident.

Discover IQOS benefits

*Terms & conditions apply.

This product is not risk free and provides nicotine, which is addictive. Only for use by adults.