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IQOS ILUMA devices.

Introducting IQOS ILUMA

Upgrade to a new generation

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A more satisfying experience.

Technology for your seamless pleasure

With the help of technological breakthroughs, the all-new IQOS ILUMA minimizes your efforts, while allowing you to enjoy tobacco.

Next level tobacco pleasure

With a wide range of tobacco flavours and no smoke or ash, meet TEREA, the expertly blended tobacco sticks made only for IQOS ILUMA.

Do not ingest or disassemble TEREATM sticks. This product contains a sharp metal part which can cause serious injury if swallowed. Keep out of reach of children.

Made for each other

IQOS ILUMA's pioneering bladeless SMARTCORE INDUCTION SYSTEM™ works in harmony with TEREA. Together they redefine the principles of tobacco heating for a more pleasurable experience.

Do not use IQOS ILUMATM and TEREATM sticks with previous IQOSTM generations, as this may cause damage to your device.

Technology for your seamless pleasure

With the help of technological breakthroughs, the all-new IQOS ILUMA minimizes your efforts, while allowing you to enjoy tobacco.

Next level tobacco pleasure

With a wide range of tobacco flavours and no smoke or ash, meet TEREA, the expertly blended tobacco sticks made only for IQOS ILUMA.

Do not ingest or disassemble TEREATM sticks. This product contains a sharp metal part which can cause serious injury if swallowed. Keep out of reach of children.

Made for each other

IQOS ILUMA's pioneering bladeless SMARTCORE INDUCTION SYSTEM™ works in harmony with TEREA. Together they redefine the principles of tobacco heating for a more pleasurable experience.

Do not use IQOS ILUMATM and TEREATM sticks with previous IQOSTM generations, as this may cause damage to your device.

An IQOS ILUMA PRIME Pocket Charager and Holder.
A Jade Green IQOS ILUMA PRIME Holder and a Full Wrap over a Pocket Charger.
A Jade Green IQOS ILUMA PRIME Holder and Pocket Charger.
IQOS ILUMA PRIME

IQOS ILUMA PRIMENew

Most advanced device.

Intuitive by design. Effortless.

Discover IQOS ILUMA PRIME

IQOS ILUMA

IQOS ILUMANew

Familiar. Enhanced.

Familiar design. Enhanced experience.

Discover IQOS ILUMA

IQOS ILUMA ONE

IQOS ILUMA ONENew

Pocket-sized.

All-in-one design. Ideal on the go.

Discover IQOS ILUMA ONE

NEXT LEVEL PLEASURE

Thanks to the all-new IQOS ILUMA and TEREA tobacco sticks, you can elevate your experience with real tobacco taste enjoyed in an effortless way.

TEREA packs.

What is TEREA?

TEREA offers a range of rich tobacco experiences, pronounced aromas, and delicate and cooling taste sensations. TEREA tobacco sticks are designed to be used only with IQOS ILUMA.

Learn more about TEREA

Tobacco leaf icon. All the HEETS tobacco flavours you are used to are also available in the TEREA range.

An illustration showing induction heating in IQOS ILUMA.

Next level experience.

The heart of the new bladeless SMARTCORE INDUCTION SYSTEMTM is the metal heating element placed at the core of the TEREA tobacco stick.

Discover more

IQOS ILUMA PRIME devices in different colours.

Your style.
Your details.

Mix and match as you go with our widest range of accessories. Ever.

Discover accessories

Simple ways to switch

Try IQOS

Try before you buy through our Rental Program.

This product is not risk free and provides nicotine, which is addictive. Only for use by adults.