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A more satisfying experience.
Technology for your seamless pleasure
With the help of technological breakthroughs, the all-new IQOS ILUMA minimizes your efforts, while allowing you to enjoy tobacco.
Next level tobacco pleasure
With a wide range of tobacco flavours and no smoke or ash, meet TEREA, the expertly blended tobacco sticks made only for IQOS ILUMA.
Do not ingest or disassemble TEREATM sticks. This product contains a sharp metal part which can cause serious injury if swallowed. Keep out of reach of children.
Made for each other
IQOS ILUMA's pioneering bladeless SMARTCORE INDUCTION SYSTEM™ works in harmony with TEREA. Together they redefine the principles of tobacco heating for a more pleasurable experience.
Do not use IQOS ILUMATM and TEREATM sticks with previous IQOSTM generations, as this may cause damage to your device.
![An IQOS ILUMA PRIME Pocket Charager and Holder.](https://d1514ftmr30hpr.cloudfront.net/images/iluma/pages/upgrade/IQOS_ILUMA_Heets-Upgrade-LP_ContentBlock_Carousel_FullWidth_Grid1_ProductAndConsumables_Desktop_CA_2x.jpg)
![A Jade Green IQOS ILUMA PRIME Holder and a Full Wrap over a Pocket Charger.](https://d1514ftmr30hpr.cloudfront.net/images/iluma/pages/upgrade/IQOS_ILUMA_Heets-Upgrade-LP_ContentBlock_Carousel_FullWidth_Grid2_ProductAndConsumables_Desktop_CA_2x.jpg)
![A Jade Green IQOS ILUMA PRIME Holder and Pocket Charger.](https://d1514ftmr30hpr.cloudfront.net/images/iluma/pages/upgrade/IQOS_ILUMA_Heets-Upgrade-LP_ContentBlock_Carousel_FullWidth_Grid3_ProductAndConsumables_Desktop_CA_2x.jpg)
![IQOS ILUMA PRIME](https://d1514ftmr30hpr.cloudfront.net/images/iluma/pages/upgrade/IQOS_ILUMA_Heets-Upgrade-LP_Promo_ProductCards_FullBleed_ProductAndConsumables_Desktop_CA_2x.jpg?d=0)
IQOS ILUMA PRIMENew
Most advanced device.
Intuitive by design. Effortless.
![IQOS ILUMA](https://d1514ftmr30hpr.cloudfront.net/images/iluma/pages/upgrade/IQOS_ILUMA_Heets-Upgrade-LP_Promo_ProductCards_ImageRight_ProductAndConsumables_Desktop_CA_2x.jpg?d=0)
![IQOS ILUMA ONE](https://d1514ftmr30hpr.cloudfront.net/images/iluma/pages/upgrade/IQOS_ILUMA_Heets-Upgrade-LP_Promo_ProductCards_ImageLeft_ProductAndConsumables_Desktop_2x.jpg?d=0)
NEXT LEVEL PLEASURE
Thanks to the all-new IQOS ILUMA and TEREA tobacco sticks, you can elevate your experience with real tobacco taste enjoyed in an effortless way.
![TEREA packs.](https://d1514ftmr30hpr.cloudfront.net/images/iluma/pages/upgrade/IQOS_ILUMA_Heets-Upgrade-LP_ContentBlock_Benefits_ImageOffsetSecondaryCTA_Default_Terea_Global_Desktop_CA_2x.gif)
What is TEREA?
TEREA offers a range of rich tobacco experiences, pronounced aromas, and delicate and cooling taste sensations. TEREA tobacco sticks are designed to be used only with IQOS ILUMA.
All the HEETS tobacco flavours you are used to are also available in the TEREA range.
What's your favourite HEETS flavour?
Find your matching TEREA.
Try TEREA Flavours
Discover our TEREA collections
To be used only with IQOS ILUMA, TEREA delivers the tobacco taste you love, but in an innovative, simple and smoke-free way.
![An illustration showing induction heating in IQOS ILUMA.](https://d1514ftmr30hpr.cloudfront.net/images/iluma/pages/upgrade/IQOS_ILUMA_Heets-Upgrade-LP_Promo_TechnologyCard_ImageLeftSecondaryCTA_ProductAndConsumables_Desktop_2x.jpg?d=0)
Next level experience.
The heart of the new bladeless SMARTCORE INDUCTION SYSTEMTM is the metal heating element placed at the core of the TEREA tobacco stick.
![IQOS ILUMA PRIME devices in different colours.](https://d1514ftmr30hpr.cloudfront.net/images/iluma/pages/upgrade/IQOS_ILUMA_Heets-Upgrade-LP_Promo_Accessories_ImageBottom_ProductAndConsumables_Desktop_2x.png?d=0)
Your style.
Your details.
Mix and match as you go with our widest range of accessories. Ever.
Simple ways to switch
This product is not risk free and provides nicotine, which is addictive. Only for use by adults.