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Make the switch
1. Why do you want to ditch cigarettes for a better tobacco alternative?
I don’t want to get cigarette stains anymore.
What if there was a way to get cleaner tobacco satisfaction without smoke, ash or cigarette smoke smell?
I'm interested in the latest technology and tobacco innovation.
What if there was a tobacco innovation that could enhance your enjoyment and eliminate the smoke smell?
I want to stop exposing others to second-hand smoke.
What if you could enjoy your tobacco around others without smoke or cigarette smoke smell?
I'm looking for a more stylish and personalized product.
What if you could get a unique tobacco product that would deliver tobacco satisfaction in a stylish format?
2. How do you hide the lingering smoke smells, stains and other annoyances that come with smoking cigarettes?
Nothing. I'm going to assume no one notices or gotten used to the ashtray-like smell on my hair and clothes.
Nothing. I'm not very interested in new technology and better alternatives.
I'll avoid others by finding better hiding spots to take smoke breaks.
I plan to convince others that sticking with old-fashioned, out dated habits is cool.
Interesting - did you know there's an alternative to cigarettes that provides real tobacco satisfaction with no smoke, stains, and less lingering smell, at a price that's more affordable than cigarettes?
Interesting, but what if you could find an alternative to cigarettes that offers true tobacco satisfaction that's also more affordable than cigarettes?
Interesting, but did you know there's a better tobacco alternative to cigarettes that has no second-hand smoke and is more affordable than cigarettes?
Interesting. Did you know there's a unique product that delivers true tobacco satisfaction that's also modern and stylish? And! More affordable than cigarettes.
I carry around an excessive amount of gum and perfume to hide the lingering cigarette smoke smell.
I'll be setting a reminder in my phone to brush my teeth to hide the cigarette smoke smell on my breath.
I'm going to use perfumes or colognes to mask the smoke smell.
I'll be changing out my favourite clothes before having a cigarette to avoid stains and burns.
Interesting, but what if you could find an alternative to cigarettes that offers true tobacco satisfaction that's also more affordable than cigarettes?
Interesting - did you know there's an alternative to cigarettes that provides real tobacco satisfaction with no smoke, stains, and less lingering smell, at a price that's more affordable than cigarettes?
Interesting, but did you know there's a better tobacco alternative to cigarettes that has no second-hand smoke and is more affordable than cigarettes?
Interesting. Did you know there's a unique product that delivers true tobacco satisfaction that's also modern and stylish? And! More affordable than cigarettes.
I hide the cigarette stains and odour on my hands by wearing disposable gloves on my smoke breaks or keeping my hands in my pockets.
I won't make any changes or improvements and assume no one notices my ashtray-like smell.
I just won't admit to others around me that I smoke cigarettes.
I don't want to change for the better, I'll just get good at removing stains and smoke smell from my clothes.
Interesting - did you know there's an alternative to cigarettes that provides real tobacco satisfaction with no smoke, stains, and less lingering smell, at a price that's more affordable than cigarettes?
Interesting, but what if you could find an alternative to cigarettes that offers true tobacco satisfaction that's also more affordable than cigarettes?
Interesting, but did you know there's a better tobacco alternative to cigarettes that has no second-hand smoke and is more affordable than cigarettes?
Interesting. Did you know there's a unique product that delivers true tobacco satisfaction that's also modern and stylish? And! More affordable than cigarettes.
I'm interested in finding a way to enjoy tobacco without the annoying smoke, messy ash, and cigarette smoke smell.
I'm defintiely interested in switching to the latest innovation in tobacco.
I want to find the right cigarette alternative with no second-hand smoke or lingering smell.
I am looking for the best cigarette alternative that's also sleek and stylish.
Interesting - did you know there's an alternative to cigarettes that provides real tobacco satisfaction with no smoke, stains, and less lingering smell, at a price that's more affordable than cigarettes?
Interesting, but what if you could find an alternative to cigarettes that offers true tobacco satisfaction that's also more affordable than cigarettes?
Interesting, but did you know there's a better tobacco alternative to cigarettes that has no second-hand smoke and is more affordable than cigarettes?
Interesting. Did you know there's a unique product that delivers true tobacco satisfaction that's also modern and stylish? And! More affordable than cigarettes.
3. Which of the following rituals do you think would still be relevant after you make the switch to IQOS?
I'd still always need to carry a lighter with me.
IQOS is a combustion-free device. A USB-C charging cable to charge your IQOS is included in the package.
I'd still need to light up my smoking device.
IQOS heats tobacco and does not burn it. Simply turn your IQOS on, insert a HEET stick and you are good to go.
I would have to go to a convenience store to purchase it.
You can have your IQOS device and HEET sticks delivered to your door. Simply order online at iqos.com.
I'd need to step out of my house or car for my tobacco breaks.
With IQOS there is no smoke, ash and cigarette smell. You can now enjoy your tobacco moments without disturbing those around you.
None of the above.
Correct. With IQOS' heat-not-burn technology, you can now enjoy your tobacco moments without any smoke, ash or cigarette smell.
A better, cleaner choice
When you eliminate smoke and ash by heating tobacco rather
than
burning it, the benefits of IQOS become clear.
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No lingering smoke smell
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Smoke-free tobacco
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Minimizes staining
of *teeth & fingers -
Real Tobacco taste
-
More affordable than cigarretes
-
No messy ash
Find out how IQOS works
*If teeth are already stained, switching to IQOS will not reverse the color of those stains. (Source: non-clinical laboratory study conducted in Switzerland with human teeth and the most widely used dental composites. Contrary to real world conditions, teeth were not exposed to other staining substances such as coffee, tea or wine, which may influence the results.)