Heated tobacco products are an innovative alternative for adults who would otherwise continue to smoke or use other nicotine products. Heat-not-burn products heat tobacco instead of burning it in order to release heated tobacco flavours. Our heat-not-burn product IQOS delivers a high-quality tobacco experience for IQOS legal age smokers with no fire, no ash and no lingering smoke smell. However, IQOS contains nicotine and is not risk-free.

Heated tobacco products come in over a dozen different varieties. Read on to find out what these are and how they compare to one another.

What are the different types of heated tobacco?

Among smoke-free heated tobacco alternatives, IQOS is the brand with the number one heat-not-burn product in the world*. At the heart of our most advanced smoke-free products are sophisticated electronics that heat specially designed heated tobacco sticks called HEETS. Thanks to its patented HeatControl™ Technology, IQOS heats the tobacco just enough to release a nicotine-containing vapour without burning the tobacco.

*Source: PMI global estimate of total In-Market Sales of Heated Tobacco Units as of December 2019 (excluding China and US).

What are the different types of heated tobacco flavours?

Carefully crafted for IQOS legal age smokers’ experience, the specially designed tobacco sticks for heating used exclusively with IQOS devices are called HEETS.

The journey to offering IQOS legal age smokers this experience has a lot of tiny steps. It begins with farmers from all around the world who care deeply for their crop. Next, our master blenders sample the tobacco, selecting the best tobacco origins and qualities and paying special attention to aroma and taste profiles (e.g. richness, ripeness, strength). Finally, our tobacco blenders create the blends of HEETS for IQOS legal age smokers.

HEETS offer a range of taste experiences from rich to refined, allowing IQOS smokers to experience and compare different heated tobacco flavours in order to find their perfect match. HEETS are not risk-free and are addictive. Our online virtual journey can help IQOS legal age smokers discover the HEETS flavour that matches their taste.

Important information: This product is not risk free and provides nicotine, which is addictive. Only for use by adults who would otherwise continue to smoke or use other nicotine products.