Enjoy a smoke-free experience that unlocks new depths of sensorial pleasure. Discover a range of devices equipped with next-level technology, simplicity, and a wide range of options. It’s time to ditch cigarettes and switch to IQOS ILUMA for an enhanced tobacco experience, exclusively compatible with the new TEREA tobacco sticks.

IQOS ILUMA – Next level forward

Switching to a smoke-free alternative cigarettes has never been easier with the revolutionary new IQOS ILUMA heated tobacco device.

SMARTCORE INDUCTION SYSTEM™ – Next Level Tobacco Technology

Each device in the IQOS ILUMA series features the revolutionary new SMARTCORE INDUCTION SYSTEM™ technology.

Paired with the all-new TEREA tobacco sticks designed specifically for IQOS ILUMA, these bladeless devices use an innovative stainless-steel element inside the sealed TEREA stick to heat the tobacco from within, without burning it.

This gives you a better and more pleasurable experience, with no ash and no cleaning necessary. You can savour every tobacco moment with no smoke.

And because there's no blade, unlike in other IQOS heated tobacco devices; there are no blade breakages to worry about.

IQOS ILUMA PRIME: Our Most Advanced Heat Not Burn Device

Get ready to experience enhanced tobacco pleasure with IQOS ILUMA PRIME, our most refined and advanced device yet.

IQOS ILUMA PRIME is packed with state-of-the-art technology, including AutoStart, alerts and more features enabled by the Q-Lab app. Its stylish and customizable aluminum design will certainly please you. You can choose from four colours and your IQOS ILUMA PRIME can be easily customized thanks to a wide range of accessories.

IQOS ILUMA: Our Iconic Design, Reinvented

If you are looking for a familiar design that comes with an enhanced tobacco experience IQOS ILUMA is the perfect fit.

IQOS ILUMA comes with all the advanced features for you to enjoy a personalized and pleasurable tobacco experience. These include smart gestures, AutoStart, lighting and alerts that can be activated from your Q-Lab app.

IQOS ILUMA is available in your choice of five colours. Choose your favourite then make it truly yours with a wide range of accessories. These include holder rings and interchangeable doors, available in a variety of colours, textures and finishes – small changes that make a big difference.

IQOS ILUMA ONE: An Effortless, Simple, Pocket-Sized Device

IQOS ILUMA ONE is an effortlessly simple, pocket-sized device. Thanks to the latest heat-not-burn technology, it delivers an enhanced, next level tobacco experience.

Its practical, all-in-one design requires no cleaning and is designed to deliver 20 consecutive uses per charge, and makes it perfect for every day, on-the-go situations.

Personalizing your IQOS ILUMA ONE is easy. It comes in your choice of five colours. Choose your favourite and then make it your own with accessories, available in a variety of textures and colours.