What are HEETS?

HEETS are specially designed tobacco sticks that are made to be used exclusively with IQOS devices. HEETS offer a better alternative to traditional cigarettes by using heat-not-burn technology that heats the tobacco to approximately 350⁰C rather than burning it at 800⁰C. This results in true tobacco taste without unpleasant cigarette smoke or lingering smells.

HEETS come In five unique flavours, from robust to mellow tobacco blends. Choose from rich and warm Teak, balanced and woody Elm, balanced and roasted Oak, mild and zesty Cypress, and refined and roasted Birch.

HEETS tobacco ingredients and their effects

What makes HEETS better? It starts with the ingredients. HEETS are heated tobacco products made by blending high-quality tobaccos. The tobaccos are ground to provide the ideal mixture, then reconstituted into a tobacco sheet to manufacture HEETS. With IQOS, you’re enjoying real tobacco. This purity and quality of ingredients is what gives IQOS HEETS their rich, authentic tobacco flavour.

HEETS do contain nicotine, which means they are not risk-free and are addictive. The best choice is to quit tobacco and nicotine altogether.

How HEETS Heat not Burn Technology Works

IQOS heat-not-burn technology is a carefully designed and patented technology that monitors and controls the temperature of the IQOS heating blade. This blade is made of ceramic incorporating platinum, gold and silver tracks.

You may have noticed that HEETS are physically shorter than traditional cigarettes. With cigarettes, you actually lose about two-thirds of the tobacco through the process of burning. But with IQOS HeatControl™ Technology, the heating blade heats the tobacco inside the HEETS, which replaces the tobacco that would be wasted in a regular cigarette. This lets you enjoy all the real HEETS tobacco taste without the waste.

The benefits of choosing a smoke-less alternative with IQOS can impact many aspects of your everyday life. Cigarettes, when burned, create smoke and ash that's messy, smelly and can be downright unpleasant for the people around you. Since HEETS don’t burn, they produce less smell than cigarettes and no smoke, only vapor, so you can enjoy your tobacco moments with no mess or unpleasant smoke smell and be less likely to bother those around you.

Where can I buy HEETS in Canada?

Ready to start enjoying smoke-free tobacco experiences? You can buy HEETS online, by visiting an IQOS store, or at one of our partner stores.

Need further assistance?

You can find informative answers to HEETS FAQs on our website.