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A jade green IQOS ILUMA device sits on a table.

Welcome to IQOS,
a world without
smoke.

IQOS is a smoke-free alternative to continued smoking. We use advanced heating technology to deliver real tobacco satisfaction without fire, ash or smoke.

Discover benefits

Our Bestsellers1

IQOS ILUMA ONE Make the Switch Bundle
The IQOS ILUMA ONE: Compact, all-in-one device.
Bundle includes 54 TEREA sticks and offers customization options for the device colour and TEREA tobacco flavor.
$65.99

1Based on e-commerce sales volume in the last 12 months.

IQOS ILUMA Make the Switch Bundle
The IQOS ILUMA: Familiar design. Enhanced tobacco experience.
Bundle includes 54 TEREA sticks and offers customization options for the device colour and TEREA tobacco flavor.
$94.99

1Based on e-commerce sales volume in the last 12 months.

Why have 27.4 million adult smokers switched to IQOS and
completely ditched cigarettes? 2

Learn more

2Source: PMI Q3 2023 reporting.

Compare devices.

Find your perfect IQOS match.

This product is not risk free and provides nicotine, which is addictive. Only for use by adults.