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Discover IQOS.

Our Bestsellers1

IQOS Iluma One Make the Switch Bundle
The IQOS ILUMA ONE: Compact, all-in-one device.
Bundle includes 54 TEREA sticks and offers customization options for the device colour and TEREA tobacco flavor.
$65.99

1Based on e-commerce sales volume in the last 12 months.

IQOS Iluma Make the Switch Bundle
The IQOS ILUMA: Familiar design. Enhanced tobacco experience.
Bundle includes 54 TEREA sticks and offers customization options for the device colour and TEREA tobacco flavor.
$94.99

1Based on e-commerce sales volume in the last 12 months.

WELCOME TO IQOS, A WORLD WITHOUT SMOKE

Make the most of your favourite moments and savour new tastes.

An Azure Blue IQOS ILUMA Holder and Pocket Charger.
Whether you’re an adult smoker taking your first steps away from continued smoking, or you’ve already made the switch, IQOS will provide real tobacco taste without ash.
IQOS offers tobacco satisfaction without smoke and cigarette smoke smell getting in the way.
A Jade Green IQOS ILUMA PRIME Holder and Pocket Charger.
A Jade Green IQOS ILUMA PRIME Holder and Pocket Charger.
IQOS ILUMA holder and charger White IQOS Heat not burn holder White IQOS heat not burn holder and charger Hand illustrating IQOS devices PMI building interior PMI building exterior HEETS stick in cross section
The IQOS journey
2021
2018
2016
2014
2009
2008
2007
2021

The IQOS ILUMA series is launched, featuring the revolutionary SMARTCORE INDUCTION SYSTEM™, paired with the all-new TEREA tobacco sticks designed only for IQOS ILUMA

2018

IQOS 3 and IQOS 3 MULTI are sold in 43 cities in different markets around the world. IQOS parent company, Philip Morris International, spent 92% of all R&D and 60% of all commercial expenditure on smoke-free products.

2016

IQOS next generation device, the pioneering 2.4 PLUS, is launched in 21 markets. A year later, it is available to adult customers in 38 markets. In 2017 it wins a GOOD DESIGN® Award from the annual presentations made by the Chicago Athenaeum and Metropolitan Arts Press.

2014

PMI’s first commercial heat-not-burn device is launched in Japan and Italy. A year later the product is named IQOS and is made available in Portugal, Romania, Russia and Switzerland.

2009

PMI expands its R&D facilities focusing on alternatives to cigarettes by opening a new research laboratory in Singapore. Today, over 400 R&D experts are working on IQOS technologies around the world.

2008

Forward strides into smoke-free alternatives to cigarettes, soon to become IQOS, levels up in 2008 with a new dedicated R&D centre in Switzerland.

2007

While PMI’s research into heated tobacco alternatives goes back to the early 1990s, 2007 marks a turning point when a heat-not-burn prototype using HeatControl™ technology is developed. The device is a technological step forward but is ergonomically awkward.

Science meets dedication

More than 400 scientists are working on state-of-the-art heated tobacco systems for adult smokers to provide them with a better choice than continued smoking.

Explore IQOS science

A Jade Green IQOS ILUMA PRIME Holder.

Simple ways to switch.

 A brightly coloured IQOS ILUMA Pocket Charger and Holder.

Heated tobacco

True taste of real tobacco. Heat-not-burn technology.

Got a question?

This product is not risk free and provides nicotine, which is addictive. Only for use by adults.