Skip to content

Continue with login
Why IQOS heated tobacco is becoming popular among adult smokers
IQOS Heat-Not-Burn Device

Why IQOS heated tobacco is becoming popular among adult smokers

IQOS heated tobacco is becoming a popular smoking alternative among adult smokers because it incorporates tobacco without smoke, ash and cigarette smoke smell.

Heating tobacco releases flavours and nicotine and allows adult smokers to experience tobacco without combustion.

What’s more, IQOS leaves less cigarette smoke smell on hands, clothes and hair. All these benefits make IQOS a better alternative to cigarettes and the reason why more than 10 million adult smokers around the world have already chosen to switch to IQOS and leave cigarettes behind*.

*Source: PMI Financials or estimates, IQOS user panels and PMI Market Research. Status as of March 2020. IQOS users who have completely quit cigarettes and for whom HeatSticks represent more than 70% of their past 7-day tobacco consumption.

How is heated tobacco different from other smoking alternatives?

Traditional cigarettes have been around for a long time. However, recent technological developments like heated tobacco products and e-cigarettes mean adults who would otherwise continue to smoke or use other nicotine products now have better alternatives available to them.

Our heat-not-burn device IQOS, popular among adult smokers, heats tobacco instead of burning it. This is the biggest difference between IQOS and cigarettes. By not burning tobacco, our IQOS heated tobacco product doesn’t create smoke and ash.

Similar to heated tobacco products, e-cigarettes don’t create smoke either because they don’t burn tobacco. However, unlike IQOS and HEETS, e-cigarettes don’t contain tobacco at all. Instead, they heat an e-liquid containing nicotine and flavours to produce an aerosol.

What heated tobacco flavours are popular among IQOS adult users?

Made to be used with our heat-not-burn device IQOS, popular among adult smokers, HEETS offer a tobacco experience without the smoke, ash and fire that come from smoking cigarettes.

HEETS come in a range of tobacco flavours from rich to refined, and aromatic blends to suit every IQOS adult user’s taste palate. HEETS can be chosen based on aroma, body and intensity. A lower intensity indicates round and refined taste sensations, whereas a higher one is designed for those with richer tastes.

Some of the most popular heated tobacco flavours among IQOS legal age users include the HEETS Oak selection, a rounded, toasted tobacco blend layered with lightly scented woody and nutty aroma notes.

Another popular heated tobacco flavour choice is the HEETS Cypress selection, a mellow and aromatic tobacco blend coupled with effervescent zesty aroma notes.

Explore all our HEETS flavours

Our online virtual journey can help IQOS legal age smokers discover the HEETS flavour that matches their taste.

Find out more about our heat-not-burn IQOS devices popular among adult smokers.