When a cigarette is lit, the tip burns at temperatures at or above 600 degrees C, which causes a chemical reaction to occur. While it’s best to quit smoking all together, if an adult smoker doesn’t quit and is looking for an alternative for cigarettes, it is worth it to consider eliminating combustion and the related chemical reaction. What this means is that it is possible to find a replacement for cigarettes that can offer a tobacco and/or nicotine experience, but without the combustion and cigarette smoke.

What cigarette alternatives are available?

Today, many choices exist on the market for those looking for an alternative to cigarettes. First, there are e-cigarettes and vapes – alternatives that eliminate combustion. There is also a second type of product, called “heat-not-burn” or heated tobacco products. For example, in IQOS heated tobacco devices, real tobacco is heated but not burned. Therefore, IQOS does not produce ash or smoke.

IQOS, the heated tobacco option, is a better alternative to cigarettes for many smokers. Using its unique HeatControl™ Technology, IQOS heats tobacco sticks called HEETS to temperatures below 350 degrees C and a tobacco vapour is released.

Important information: This product is not risk free and provides nicotine, which is addictive. Only for use by adults who would otherwise continue to smoke or use other nicotine products.

When choosing a replacement for cigarettes, nicotine delivery and experience could play a role. Depending on the cigarette alternative selected, the way nicotine is delivered, and the experience it could provide, this may help adult smokers who are looking to leave cigarettes behind.

So, replacing cigarettes, but not the nicotine, is possible?

Yes, it is! And IQOS is one option that allows adult smokers to replace cigarettes with an alternative.

Nicotine is naturally present in the tobacco that is used in HEETS for IQOS devices. With IQOS, nicotine is delivered at very similar amounts and speeds to that of a cigarette, which allows IQOS to provide cigarette-like satisfaction to adult users*. Explore IQOS heated tobacco devices

*Source: Three-month clinical studies conducted in US and Japan with 160 adult smokers each under real conditions (ambulatory).