The IQOS community currently boasts more than 10 million* adult smokers who have chosen to switch to IQOS and leave cigarettes behind. And it’s easy to see why. IQOS heats tobacco instead of burning it, thus offering current adult smokers with the option of real tobacco taste and experience with no fire, no ash and no cigarette smoke smell.

If you’d also like to leave smoke behind and try out the IQOS alternative, there are currently two IQOS devices you can choose from: IQOS 3 DUO and IQOS 3 Multi. You can find all of our heated tobacco devices in our IQOS online shop or in any of our IQOS stores.

IMPORTANT INFORMATION: THIS PRODUCT IS NOT RISK FREE AND PROVIDES NICOTINE, WHICH IS ADDICTIVE. ONLY FOR USE BY ADULTS WHO WOULD OTHERWISE CONTINUE TO SMOKE OR USE OTHER NICOTINE PRODUCTS.

*Source: PMI Financials or estimates, IQOS user panels and PMI Market Research. Status as of March 2020. IQOS users who have completely quit cigarettes and for whom PMI HEET sticks represent at least 70% of their past 7-day heated tobacco consumption.

Where can you find HEETS?

IQOS exclusively uses specially designed tobacco sticks called HEETS. To create HEETS and bring IQOS legal age users a high-quality tobacco taste experience, we use the latest R&D developments in design, materials and technology. HEETS feature a clever construction made up of 5 parts, one of them consisting of specially prepared tobacco made of real tobacco leaf.

HEETS offers a smoke-free tobacco experience without having to compromise. A modern twist on tobacco classics, HEETS come in a range of tobacco flavour experiences from rich to refined, including aromatic blends to suit every taste palate. You can choose your HEETS based on aroma, body and intensity. Go for a lower intensity if you prefer round and refined taste sensations and a higher one for richer tastes.

You can find our HEETS tobacco sticks on the IQOS online shop, where you can order them from the comfort of your home. Or in retailers such as gas stations and tobacco shops.

If you’d like to find heated tobacco near you, you can visit our Store Locator with a map, which will direct you to your closest IQOS points. Or you can ask us in the Online Chat.

Where can you find HEETS while travelling?

Wherever you are travelling, you can enquire with the respective customs administration about how many HEETS you are permitted to take into that country and buy the respective amount before travelling.

You can also use the list below to find out in which countries HEETS are available:

AMERICAS

Canada, Colombia, Curacao, Guatemala, Dominican Republic

EUROPE

Lithuania, Italy, Switzerland, Portugal, Romania, Monaco, Germany, Denmark, Netherlands, Greece, United Kingdom, Spain, Poland, Canary Islands, France, Czech Republic, Corsica , Slovakia, Slovenia, Bulgaria, Cyprus, Andorra, Croatia, Latvia, San Marino, Azores , Madeira, Hungary, Sweden, Albania, Bosnia Herzegovina

EEMA

Russia, Ukraine, Kazakhstan, Israel, South Africa, Serbia, Palestine, Armenia, La Reunion, Moldova, Dubai

ASIA

Japan, New Zealand, Korea, Malaysia

To find an IQOS store near you, use our Store Locator.

IMPORTANT INFORMATION: THIS PRODUCT IS NOT RISK FREE AND PROVIDES NICOTINE, WHICH IS ADDICTIVE. ONLY FOR USE BY ADULTS WHO WOULD OTHERWISE CONTINUE TO SMOKE OR USE OTHER NICOTINE PRODUCTS.